It’s time for Digital Wallet Donations

Everyone knows how hard it is to get donors to fundraising pages—in the hopes of converting each visitor to a donor. An email invite or social posting does not guarantee a successful conversion to a donation. While donors have good intent, studies place the average donor ‘abandonment’ at 50-70%; in other words, more than half of the donors who start the donation process won’t finish it.

With Digital Wallet Donation, there are no check’s to write and mail, no credit card forms to complete online. And, with more than 50% of web traffic coming from mobile devices, it is critical that your donation platform is mobile ready. Not only that, utilizing secure digital wallets such as Apple Pay, Google Pay and Venmo can significantly increase your collection goals.

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