Digital Transformation, What Does it Mean for Your Small Business?

14 Apr 20

It’s no secret that how we manage projects and conduct business has changed drastically. We have the rapid rise of technology such as Internet of Things (IoT) , Artificial Intelligence, Machine Learning and accessibility of all this via mobile to thank for this incredible shift.

Not only has the age of digital transformation led to the creation and startup of many new businesses, but it has also allowed them to operate more efficiently as well as grow and scale.

In this article, we will explain what digital transformation is in more detail, why it is important for your small business, and how a technology consulting company like Cinnova can help.

What is Digital Transformation?

In the simplest form, digital transformation is the adoption and usage of technology to create or deliver a product or service to customers. In reality, digital transformation extends beyond this; it also involves the integration of technology into all areas of business.

For example, digital transformation involves the following:

  • Adopting a culture that embraces change
  • Experimenting with new technologies
  • Embracing and learning from failures
  • Inventing new digital solutions for internal and external users

The vast majority of businesses are making a digital transformation. In fact, results from a Tech Pro Research survey in 2018 have shown that 70 percent of respondents claimed that their businesses had a digital transformation strategy in process or already in place.

What Does Digital Transformation Mean for Your Small Business?

If you built your business, product, and/or service because of the availability and accessibility of technology, digital transformation doesn’t stop there…

Here are some benefits of leveraging digital transformation for your small business:


Nearly every tool, software, or SaaS product available today offers automation capabilities. When leveraged correctly, automation can streamline internal and external operations and increase efficiency.

For example, businesses can automate tedious, repetitive tasks. This allows internal team members to focus more time and effort on more important projects and also making decisions. Businesses can likewise leverage automation to streamline the customer onboarding process to ensure a better experience.

Reduce Costs and Risks

This benefit goes hand-in-hand with automation. Not only does automation allow businesses and teams to operate more efficiently, but it also reduces costs and risks. Automating repetitive, manual, and tedious tasks and processes can help save businesses and team members time and money in terms of reducing risks as well as operations and labor costs.

In fact, studies have shown that a top objective for businesses is introducing more automation into current processes and operations to improve efficiency. Furthermore, 20 percent of organizations that leverage automation specifically for processes report at least a 15 percent cost savings.

Drive Value

Leveraging digital transformation has the power to drive more value to internal and external stakeholders as well as the business as a whole.

For example, digital transformation can help drive better customer experiences (CX) and also improve the level of customer service. It can also help internal team members to think differently about their current processes and systems hence improving overall employee experience (EX)

By adopting a digital transformation solution or initiative, businesses and teams can think differently about project constraints and even the overall vision.

IP Assets and Competitive Advantage

Every business is continuously looking for ways to differentiate and find it’s competitive advantage. While there is are tons of SaaS options that allow some level of automation, businesses likely end up using several platforms to provide end to end automation. In many cases that results in complex integrations, higher scalability costs and risk of using multiple providers. In many situations a digital transformation solution designed specifically for your business in mind becomes a highly efficient end-to-end customer and employee experience and even increases organizational valuation in form of Intellectual Property asset.

Digital Transformation with an experienced Technology Consulting Company

All in all, digital transformation allows businesses to broaden their horizons, think outside the box, and position the organization closer to achieving its goals.

If you are trying to leverage automation, improve processes and operations, and create a better experience for your customers, then working with a technology consulting company like Cinnova just might be the solution you have been looking for.

Cinnova can work with you and your team to define a digital transformation strategy that allows you to not only provide a better user experience, but that allows you to grow and scale. Contact Cinnova Technologies to learn more about our web development services and our custom software development services.